The problem
The world has a waste crisis
Humanity generates more than two billion tonnes of municipal solid waste every year, and the systems built to manage it are broken on cost, on emissions and on community consent.
2B+
Tonnes of municipal waste per year
70%
Goes to landfill
19%
Is recycled
50B+
Tonnes of legacy waste in the ground
Why it keeps failing
Three reasons traditional solutions fail
Economically unviable
Incineration plants cost about $500M, take five to seven years to build, and run at a loss. Recycling facilities carry thin margins and contamination rates above 25 percent. Neither model works for developing regions.
Environmental hazard
Landfills leach toxins into groundwater and emit methane, 80 times more potent than CO₂ over 20 years. Incinerators release dioxins, furans and particulates linked to cancer and respiratory disease.
Community opposition
No community wants a landfill or an incinerator next door. Planning approvals take years against local resistance, and environmental justice concerns block projects in the regions that need them most.
There has to be a better way
What if entire landfills could be converted into products, with zero emissions?
Not burned, not buried, not shipped somewhere else. Carbonised where it sits, into carbon black and clean water.
Ready to turn waste into value?
Governments, landfill owners, waste operators and investors are deploying zero-emission processing with Waste Magic. Tell us about your waste stream.